Case Study: Thirsty Camel achieves 200% growth in loyalty sign-ups with Pipelabs

Thirsty Camel powers 58 online stores with Pipelabs

Thirsty Camel, a major Australian alcohol retail franchise, required a sophisticated ecommerce solution to manage its complex B2C and B2B operations across a national network of stores. The challenge involved handling venue-specific pricing, state-based promotions, and seamless integration with loyalty and delivery systems, all while ensuring the platform was simple for non-technical store operators to use. Pipelabs was engaged to develop this scalable digital foundation.

Pipelabs delivered a custom Magento 2 ecommerce platform with bespoke administrative services and key integrations for loyalty, payments, and delivery. The solution streamlined operations and supported omnichannel fulfilment. As a result, Thirsty Camel seamlessly connected 58 online stores, achieved a 25% increase in average order total, and saw a 200% growth in loyalty member sign-ups, driving exceptional digital growth.

Thirsty Camel