Case Study: HART Sport transforms B2B commerce with Pipelabs

Hart Sport boosts B2B portal adoption past 90% with Pipelabs

Hart Sport, a leading Australian supplier of sporting equipment, faced challenges modernizing its B2B ecommerce operations to meet the complex needs of its institutional buyers. Their existing systems could not support the required account hierarchies, delegated purchasing, bulk ordering, and seamless ERP integration, leading to operational inefficiencies. Pipelabs was engaged to address these challenges.

Pipelabs implemented its Pocketknife B2B enablement layer on Shopify Plus, seamlessly integrating it with Hart Sport's Pronto ERP. This solution delivered a comprehensive B2B portal with advanced workflows, real-time data synchronization, and EDI ordering capabilities. The impact was immediate and significant, with over 90% of B2B accounts logging in within the first four weeks. The project resulted in improved operational efficiency, faster quote-to-cash timelines, and provided a scalable platform for future growth.

Hart Sport