Case Study: TrouDigital achieves streamlined sales workflows and reduced admin headaches with Pipedrive

TrouDigital - Customer Case Study

TrouDigital is a Southampton-based digital signage startup that offers cloud, drag-and-drop software for managing screen content across sectors like retail, real estate and healthcare. With a four-person team and a sales process that relies on demos, free trials and loaned media players, the company struggled with sales administration—tracking leads across multiple Google Sheets led to missed actions and jeopardized deals, and a previous CRM felt overcomplicated for their needs.

TrouDigital switched to Pipedrive, quickly importing their sheets and building a customized six-stage pipeline. Two-way email sync and activity comments made it easier to assess prospect interest and prioritize outreach, reducing admin time and improving deal visibility. As a result they can chase more qualified leads, manage deals more clearly and reallocate time from paperwork to selling, with helpful support from Pipedrive.

TrouDigital

Mario Troullis

Director