Case Study: Fortumo achieves faster deal closures with Pipedrive

Mobile Payments Provider Fortumo Closes Deals Faster with Pipedrive

Fortumo is a fast-growing mobile payments provider operating in 60+ countries and serving about 60,000 service providers that have created over 206,000 services. With a six-stage sales pipeline and typical deal cycles of 2–7 months, the sales team struggled to get a clear, up-to-date overview of active deals; weekly meetings were long status updates and managers lacked visibility into deal stages and time-in-stage, increasing the risk that important opportunities lost attention.

Fortumo adopted Pipedrive for its deal-focused, visual pipeline and began with strategic partnership workflows; the tool made it easy to run three distinct pipelines (sales, new markets, integrations) and support a growing, often-traveling team. As a result, meetings shifted from status reporting to agreeing next actions, daily users grew from 5 to more than 20, deals close faster, and managers spend less time on sales administration.

Fortumo

Martin Koppel

Co-founder and Chief Revenue Officer