Case Study: vFairs achieves 27% more inbound leads with Pipedrive (Callmaker integration)

How vFairs.com Increased Inbound Leads by 27% with Pipedrive’s Callmaker Integration

vFairs.com, a Toronto-based platform that helps organizations run virtual job fairs, open days and expos, relied on Pipedrive to manage its sales pipeline but struggled with slow contact-form follow-ups that cost leads — especially from paid campaigns — because buyers often expect immediate responses. Delays of hours or days made it hard to convert web visitors into conversations at the peak moment of intent.

By adding Callmaker to Pipedrive, vFairs enabled one-click, 25‑second callbacks that immediately connect visitors with reps and automatically log contacts, deals and call activities in Pipedrive (with reminders for missed requests). The integration boosted visitor-to-call conversion by 27% and improved call-to-sale conversion by 10–20%, while providing analytics that informed website tweaks and higher-value channel targeting.

vFairs

Muhammad Younas

General Manager