Case Study: WhatRunsWhere achieves streamlined pipeline management and higher close rates with Pipedrive

How to Close Sales WhatRunsWhere has Found Balance Between Being Relaxed and Well Organized

WhatRunsWhere is a competitive-intelligence service that helps advertisers discover traffic sources, buy media more profitably, and monitor competitors. The company relies heavily on outbound outreach, demos and trial conversions, but struggled with scattered leads and needed to balance a personable, low-pressure sales style with stronger organization to close more deals.

By consolidating leads into a single pipeline using Pipedrive, WhatRunsWhere gained better tracking, planning and a bird’s-eye view of team activity. The clearer process preserved their relaxed, customer-first approach while increasing efficiency and conversion rates, helping them close more deals and build longer-term client relationships.

WhatRunsWhere

Max Teitelbaum

Chief Operating/Marketing Officer