Case Study: The Zeeland Family scales active sales and secures 3,000+ new meetings with Pipedrive

How The Zeeland Family Manages Active Sales

Zeeland Family is a NASDAQ-listed, full-service marketing communications agency in Finland that transformed from a traditionally passive creative shop into an active sales organization. Facing market change and the need to build trust with C‑level decision makers, the company needed a simple, scalable way to manage outreach, track pipelines and control top‑line growth beyond Excel spreadsheets.

They implemented Pipedrive with a five‑stage main pipeline plus dedicated contacting pipelines, baked the tool into regular sales routines and spread sales responsibility across marketers, account leads and senior staff. Adoption was rapid, the CEO uses Pipedrive reporting to monitor performance, and in three years they contacted 9,000 people, met about 3,000 prospects, raised awareness and now also use the system for M&A prospecting.

Zeeland Family

Tuomas Airisto

Chief Executive Officer