Case Study: Quru increases qualified leads by 34% with Pipedrive

How Quru increased qualified leads by 34%

Quru needed a better way to manage qualified leads and keep follow-ups organized as prospects moved from initial interest to later stages. Using Pipedrive, the team tracked leads as “L1 (lead type 1) Web Lead/Idea” and coordinated calls, meetings, and follow-up tasks to stay on top of every opportunity.

With Pipedrive, Quru built a clear sales process from lead entry through “Active Discussion,” “First Offer Sent,” “Agreement Discussion,” and “In Closing.” This helped them increase qualified leads by 34%, improving visibility and consistency across the pipeline.

Quru

Steve Jackson

Chief Executive Officer