Case Study: PandaDoc achieves a $5M Series A close with Pipedrive

How PandaDoc Used Pipedrive to Close a $5M Series A

PandaDoc, preparing for its Series A, faced the challenge of coordinating outreach to hundreds of prospective investors and managing thousands of conversations online. With over 400 VCs in play, the team needed a way to prioritize leads, avoid duplicate contact, and reliably follow up so fundraising wouldn’t depend on memory alone.

They adopted Pipedrive to visually manage a 400+ investor pipeline, tag and prioritize high-probability funds, enforce follow-ups, and prevent overlapping outreach, while using PandaDoc’s document analytics to see who opened, read, and forwarded their pitch deck. The disciplined process generated competitive interest, narrowed to three finalists, and in three months closed a $5M Series A led by Altos Ventures.

PandaDoc

Mikita Mikado

Co-Founder & CEO