Case Study: NJ Media wins 7 high-value clients by pivoting into a new market with Pipedrive

How NJ Media pivoted into a new niche market and won 7 high-value clients

NJ Media was looking to grow despite the global economic downturn, and its team needed a sales process that was easy to track and flexible enough to help them identify new opportunities. Using Pipedrive, NJ Media was able to analyze customer data and spot a high-value client segment, which opened the door to a new niche market in forestry.

With Pipedrive’s analytics, NJ Media identified its most valuable customer in Latvia and the forestry industry, then used that insight to target similar companies through cold calling. This approach helped the team win seven new clients and gave them the confidence to expand globally, including launching a new English-language business, Grow Your Forestry, to manage paid advertising for forestry companies.

NJ Media

Niks Jansons

Chief Executive Officer