Case Study: Fibersals finds more quality leads and speeds lead qualification by 30% with Pipedrive LeadBooster

How LeadBooster helps Fibersals find quality leads fast

Fibersals is a Brazilian waterproofing company with over 30 years in the field and a seven-person sales team. Faced with very long, bureaucratic sales cycles, a growing contact base (about 10,000 contacts) and a high-traffic blog (~100,000 monthly visits) that generated many low-quality inquiries, the team needed a modern CRM to organize processes, prioritize leads, and reduce time spent on administrative tasks.

They implemented Pipedrive plus the LeadBooster Chatbot to capture form submissions, use geolocation and custom fields, automate outreach, and add a qualifying pop-up on blog pages. As a result, Fibersals cut blog lead qualification time by about 30%, saves at least 10% of weekly administrative time through automation, better prioritizes and routes leads, and improved conversion tracking with Google Apps and Ads integrations.

Fibersals

Dominic Dutra

Partner