Case Study: InEvent achieves scalable, activity-based growth and sales consistency with Pipedrive

How InEvent Built A Growth Engine Fueled By Activity-Based-Selling

InEvent is a fast-growing event-management software company that helps customers plan and run conferences, expos and trainings with tools like registration, ticketing, mobile apps and integrations. Their 12-person sales organization (inside and field teams) struggled with a fragmented process and no central hub to visualize opportunities, activities or create consistent reports, which hampered follow-up and forecasting.

They adopted Pipedrive as a single CRM hub and integrated it with Ramper and RD Station, building an activity-based-selling workflow with customized pipelines, automated lead routing and shared activity tracking. The result: less admin work and more selling time, clearer performance visibility for coaching and forecasting, multiplied prospecting results, and the ability to scale reliably—helping them win major global clients and sustain growth.

InEvent

Carlos Pacheco

Inside Sales Manager