Case Study: Flowbird achieves a 23% increase in business with Pipedrive

How Flowbird increased business by 23%

Flowbird, a UK-based consulting and SaaS company that provides marketing and CRM implementation services, struggled with marketing platforms whose built-in CRM tools were not suited to a salesperson’s needs. To close the gap between sales and marketing, Flowbird turned to Pipedrive alongside ActiveDEMAND.

Using Pipedrive integrated with ActiveDEMAND, Flowbird built separate core and long-term nurture funnels, automated lead scoring and follow-ups, and kept sales-ready prospects in Pipedrive while nurturing others in ActiveDEMAND. The solution streamlined their process and helped Flowbird increase business by 23%, with Pipedrive explicitly supporting a more aligned, efficient sales and marketing workflow.

Flowbird

Jason Rainbird

Founder