Case Study: Falcon.io achieves stronger customer success management with Pipedrive

How Falcon Social Uses Pipedrive for Managing Customer Success

Falcon.io, a fast-growing social media management platform, needed a better way to manage the customer journey beyond the initial sale. The company was already using Pipedrive across sales, and wanted to extend that workflow to customer success, accounts, and marketing while handling more than 120 active users and over 100 new leads a day.

Falcon.io continued using Pipedrive to turn won deals into customer success records, capturing success criteria and key financial information without building a custom CRM from scratch. Implemented with help from Pipedrive and integrations like Zapier, the approach aligned sales and customer success teams, improved cross-team collaboration, and helped the company maintain a 98% customer satisfaction rate and very low churn.

Falcon.io

May Laursen

Marketing Operations Manager