Case Study: Øjenhospitalet Danmark achieves better patient service and fewer no-shows with Pipedrive

How Eye Hospital Denmark improved their patient service

Øjenhospitalet Danmark, one of Denmark’s oldest and largest private eye hospitals, needed a better way to manage patient relationships and grow beyond its existing patient journal system. Before Pipedrive, much of the “sales necessary information” was handled manually or lost between teams, making it difficult to improve follow-up, service, and operational efficiency.

Using Pipedrive’s automations, customization, and integrations, Øjenhospitalet Danmark centralized patient information, automated reminders, and connected its CRM with existing systems. Pipedrive helped the hospital achieve a 0% failure rate for ordering the correct lenses, cut appointments and treatment no-shows by about 50%, and deliver these improvements in less than one year.

Øjenhospitalet Danmark

Kristian Mejlvang

Marketing Manager