Case Study: Evanston Athletic Club achieves better lead management and higher sales with Pipedrive

How Evanston Athletic Club Moved From Spreadsheets to Pipedrive

Evanston Athletic Club, a full-service health club in Evanston with 200+ staff, relied on Excel spreadsheets to track walk-ins and web inquiries. That made it hard to monitor calls, emails and scheduled tours, so follow-ups were often missed and converting web leads into visits was inconsistent.

They moved to Pipedrive, importing prospects, customizing pipeline stages and using activity-based selling, email tracking and the mobile app for shared visibility across the team. The CRM made follow-ups timely and transparent, improved lead-to-visit conversion, and helped Membership Advisor Kellan Strobel become the club’s top salesperson for three months running.

Evanston Athletic Club

Kellan Strobel

Membership Advisor