Case Study: Lowlander Beer streamlines operations and cuts time to close by 75% with Pipedrive

How Lowlander Beer used Pipedrive to streamline operations and reduce time to close by three-quarters

Lowlander Beer used Pipedrive to address the challenge of streamlining its sales and account workflows across industry-specific needs. As the team grew, it needed a better way to manage website inquiries, prioritize leads, and track point-of-sale materials without relying on manual processes.

Using Pipedrive, Lowlander Beer customized its CRM so website inquiries were automatically captured as deals, accounts were tiered into bronze, silver, and gold, and POS material deployment was tracked per account. Built with help from CRM Squirrel, the solution helped the team focus 80% of its time on high-potential leads and reduced time to close by three-quarters, delivering a major efficiency gain for Lowlander Beer with Pipedrive.

Lowlander Beer

Sam Sierink

Inside Sales Specialist