Case Study: Agiliron achieves a consistent, predictable outbound sales funnel and 3x–5x higher response rates with PipeCandy

Building a consistent & predictable outbound sales funnel for Agiliron

Agiliron, a retail software provider for merchants selling across marketplaces and other channels, struggled to build a deliberate, high-quality top-of-funnel after relying on partners and word-of-mouth. PipeCandy was engaged to address this gap using its predictive lead generation platform and concierge services to target the right omni-channel retailers and improve outbound prospecting.

PipeCandy analyzed a dataset of over 50,000 companies to identify omni-channel retailers, scored prospects by propensity to buy, and ran concierge-managed, optimized email outreach. The result was a consistent, predictable outbound sales funnel for Agiliron, with several campaigns achieving over 7% response rates (3x–5x the average), enabling systematic segment testing and an expanded engagement with PipeCandy.

Agiliron

Andrew Page

Head - Demand Generation