Case Study: St. Frank streamlines omnichannel order, inventory, and fulfillment management with Pipe17

St. Frank streamlines omnichannel order routing, inventory management, and fulfillment with Pipe17

St. Frank, a seller of artisanal home goods, faced significant challenges with order routing, inventory synchronization, and fulfillment across its expanding omnichannel business. Their small batch, made-to-order product strategy and use of multiple sales channels and third-party logistics providers (3PLs) created operational complexity, leading to unreliable data and inaccurate order fulfillment. These issues threatened to hinder their growth and customer experience.

Pipe17 provided a no-code connectivity hub that integrated all of St. Frank's systems, including Shopify, point-of-sale, and their 3PLs. The Pipe17 solution automated order routing based on inventory and business rules, synchronized inventory in real-time across all channels, and solved 3PL fulfillment issues by automatically breaking down product bundles into individual line items. This allowed St. Frank to scale its operations efficiently without a development team, ensuring accurate and on-time fulfillment for its customers.

St. Frank

Stephanie Peng

Co-Founder & COO