Case Study: Made In Cookware Scales Order Operations and Fulfillment with Pipe17

Made In Cookware launches a new warehouse in under 4 weeks with Pipe17

Made In Cookware, a direct-to-consumer cookware brand, faced significant operational challenges as it scaled from a Shopify-first startup into a multi-channel global business. Their legacy order management system (OMS) was limiting growth, causing inventory inaccuracies, and could not support their expansion into B2B, retail, and international markets. These issues resulted in constant manual fixes, delayed orders, and an inability to adapt their 3PL relationships quickly. They needed a flexible and reliable OMS to regain control, which led them to the vendor Pipe17.

Pipe17 provided an order management solution that delivered agility and precision. The implementation gave Made In control over multi-channel fulfillment, order routing, and inventory management without requiring engineering support. This resulted in measurable impacts, including scaling annual order volume by over 50%, reducing manual inventory fixes to near-zero, and onboarding a new warehouse in under four weeks. Pipe17 enabled faster fulfillment speeds and gave the company the freedom to solve problems in-house, eliminating costly vendor dependencies.

Made In Cookware