Case Study: Rip N Dip processes 4,500+ Black Friday orders and gains full operational visibility with Pipe17

How RIPNDIP conquered NetSuite and got full operational visibility with Pipe17

Rip N Dip, a fast-growing skater/apparel brand selling via wholesale and direct-to-consumer channels, faced mounting operational complexity as product variety rose to ~3,000 SKUs and orders surged to thousands daily. With sales across Shopify, Global‑e, Returnly, Brandboom, NetSuite, Lightspeed, Square and multiple 3PLs, visibility was fragmented and many processes were manual — so Rip N Dip engaged Pipe17 to integrate its commerce stack with NetSuite and centralize order and inventory data.

Pipe17 implemented an end-to-end integration that made NetSuite the single source of truth, automating order and inventory flows across systems and simplifying B2B order intake. The results: Rip N Dip processed over 4,500 e‑commerce orders within eight hours during Black Friday, eliminated time‑consuming Excel work for large wholesale orders, and gained real‑time operational visibility that sped decision‑making and reduced manual labor.

Rip N Dip

Matt Pierce

Ecommerce Director