Case Study: Cheetah Motorsport achieves seamless inventory and fulfillment automation with Pipe17

How Cheetah Motorsport streamlined operations with Pipe17

Cheetah Motorsport, a Miami-based retailer turned global ecommerce seller running its store on Shopify, faced a scaling challenge: their inventory system (QuickBooks Commerce) didn’t natively connect to their new 3PL Deliverr, forcing manual work and risking errors as order volume surged. To solve this, they engaged Pipe17 to provide the connectivity and orchestration needed to sync orders, inventory and products across systems.

Pipe17 implemented a fast, reliable integration that connected QuickBooks Commerce with Deliverr, enabling automated order aggregation, fulfillment routing, and end-to-end visibility; testing was seamless with Pipe17’s team supporting each step. The result: Cheetah Motorsport eliminated manual fulfillment bottlenecks, processed thousands of orders per month more smoothly, and was able to focus on growth — helping drive more than 500% expansion.

Cheetah Motorsport

Julián Schlaen

E-Commerce Manager