Case Study: e.l.f. Beauty automates multi-brand order management with Pipe17

e.l.f. Beauty automates 20–80 hours of reconciliation per cycle with Pipe17

e.l.f. Beauty, a rapidly growing multi-brand cosmetics company, faced significant operational challenges scaling its complex commerce infrastructure. Their manual financial reconciliation process was consuming 20 to 80 hours per cycle, and their multi-brand, multi-channel architecture created bottlenecks in order routing and returns. They selected the order operations platform from vendor Pipe17 to unify their systems.

Pipe17 implemented its platform to serve as an integration layer connecting e.l.f. Beauty's Shopify storefronts, SAP S/4HANA ERP, Salesforce OMS, and multiple fulfillment partners. The solution automated the financial settlement process, eliminating the manual reconciliation work. It also provided a unified system for order routing across all sales channels, including TikTok Shop, and resolved inventory discrepancies. This infrastructure now allows e.l.f. Beauty to scale efficiently with each new brand acquisition.

e.l.f. Beauty