Case Study: Priority achieves streamlined merchant capital access with Pipe

Priority delivers streamlined capital access to merchants with Pipe

Priority, a company providing unified financial services to businesses, faced a challenge as its SMB merchants struggled with cash flow due to rising interest rates and limited access to traditional banking. These businesses, especially in sectors like construction and healthcare, were forced to seek high-rate alternative financing. Priority sought a new, more merchant-friendly capital partner to offer a superior embedded finance solution, moving beyond their previous non-embedded merchant cash advance product. They partnered with Pipe to address this.

The solution implemented was Pipe’s Embedded UI, which Priority integrated within weeks to power their new Priority Capital offering. This provided merchants a seamless path to pre-approved capital directly through their dashboard, eliminating credit checks and personal guarantees. As a result, Priority saw a significant increase in adoption; over 85% of the customers who signed up in the first two months accepted a capital offer. Pipe provided dedicated support throughout the process, helping make the launch a success.

Priority

Tom Priore

Chief Executive Officer