Case Study: Boulevard Capital expands access to working capital with Pipe

Boulevard is a scheduling, management, marketing, and payment platform serving over 5000 self-care businesses

Boulevard Capital, the embedded finance program from Boulevard Capital, served Boulevard, a scheduling, management, marketing, and payments platform for over 3,000 self-care businesses. Boulevard’s salon, spa, med spa, and barbershop customers often struggled to access traditional financing, especially women- and minority-owned businesses that needed working capital for marketing, staffing, equipment, and expansion.

Boulevard partnered with Pipe to launch a native, branded capital experience powered by Pipe’s platform, offering pre-qualified merchants fast, flexible funding based on transaction data rather than credit checks. The rollout went live in 30 days, and in just over a year Boulevard advanced more than $25 million to hundreds of merchants; funded merchants nearly doubled their average monthly revenue growth rate, while Boulevard also saw a boost in gross payment volume and customer loyalty.

Boulevard Capital

Matt Danna

Co-Founder and CEO