Case Study: Security Bank of Kansas City improves account onboarding with Pinwheel

Security Bank of Kansas City boosts direct deposit enrollment from 40% with Pinwheel

Security Bank of Kansas City, a community bank, faced a challenge in securing direct deposit enrollments from new customers, a key driver of primacy. They were only capturing enrollments from approximately 40% of new customers within their first three months. Seeking to eliminate friction, the bank spent three years evaluating options before selecting Pinwheel and its Deposit Switch product.

Pinwheel implemented its digital direct deposit switch solution, which was integrated into the bank's in-branch digital account opening process as well as its online and mobile app channels. This allows both new and existing customers to digitally switch their direct deposit. The solution was rapidly deployed through the bank's Banno platform. Pinwheel enabled the bank to seamlessly add this capability to its onboarding process to help drive primacy.

Security Bank of Kansas City