Case Study: Perpay removes checkout friction and boosts repayment conversion with Pinwheel

Perpay increases conversion by 29% with Pinwheel

Perpay, a fast-growing ecommerce marketplace, wanted to automate its process for customers to set up paycheck-linked repayments for purchases. Their previous manual method required users to navigate employee self-service portals. To remove this friction and improve the customer journey, Perpay turned to Pinwheel and its payroll data connectivity API.

By implementing Pinwheel's solution, Perpay enabled customers to connect to their payroll platform and set up automatic repayments in just a few clicks. This streamlined process increased conversion rates, lowered acquisition costs, and shortened the time from approval to repayment. Furthermore, Perpay saw repayment rates grow by 3x and improved customer retention through ongoing monitoring features provided by Pinwheel.

Perpay