Case Study: Perpay increases conversion by 29% with Pinwheel Deposit Switch

Perpay increases conversion by 29% with Pinwheel

Perpay, a digital lender offering credit through its e-commerce marketplace, faced a challenge with low conversion rates. Potential customers were not attempting to set up automatic repayments from their paychecks, a process that was previously manual and created significant friction. To solve this, Perpay partnered with vendor Pinwheel and implemented its Deposit Switch product.

Pinwheel's solution allowed customers to set up repayments digitally in just a few clicks. Perpay then used Pinwheel's data to create an express checkout incentive, which notified qualifying customers that their orders would be processed faster if they used Deposit Switch. This resulted in a 29% increase in conversion. Pinwheel also provided ongoing data insights that helped Perpay better understand and retain its customers.

Perpay