Case Study: Nassau Financial Credit Union streamlines direct deposit enrollment with Pinwheel

Nassau Financial Credit Union boosts direct deposit conversion 2x with Pinwheel

Nassau Financial Credit Union sought to enhance its digital banking experience and improve the financial well-being of its members by implementing a best-in-class direct deposit switch capability. To meet this challenge, the credit union selected Pinwheel as its partner after a competitive process.

Pinwheel implemented its Direct Deposit Switch solution with PreMatch functionality. This product covers 100% of the US workforce and provides a frictionless experience for users. Pinwheel's solution has been proven to improve conversion rates among eligible users by as much as 2x, making it easier for the credit union's members to manage their financial lives.

Nassau Financial Credit Union