Case Study: Financial Plus Credit Union improves member engagement with Pinwheel

Financial Plus Credit Union boosts direct deposit switching conversion by 30% with Pinwheel

Financial Plus Credit Union, a Michigan-based credit union, partnered with Pinwheel to improve its member experience and boost deposit growth. The credit union sought to remove friction from the direct deposit switching process to make it easier for new members to take full advantage of their accounts from the first day.

Pinwheel implemented its direct deposit switching solution, which was selected after it outperformed competitors by over 30% in a head-to-head conversion test. The Pinwheel platform integrates with the credit union's existing tech stack to create a smoother, more connected onboarding experience for members, helping Financial Plus win account primacy.

Financial Plus Credit Union