Case Study: EECU achieves a 50% improvement in deposit switch success with Pinwheel PreMatch

EECU improves direct deposit switch success rate by 50% with Pinwheel

EECU, a credit union based in Fort Worth, TX, wanted to deepen customer primacy and grow low-cost deposits but was hindered by a previous digital deposit switching solution that delivered a poor user experience and low success rate. To address this challenge, they worked with vendor Pinwheel to implement the Pinwheel PreMatch product.

The solution from Pinwheel allowed users to bypass platform search and credentialed login by proactively identifying their payroll account and authenticating with a one-time passcode. After implementing Pinwheel Deposit Switch with PreMatch in just three weeks, EECU saw an immediate 50% improvement in the success rate for members attempting a direct deposit switch.

EECU