Case Study: Current achieves 2.2X more direct deposits with Pinwheel PreMatch

Current boosts direct deposit enrollments 2.2X with Pinwheel

The customer, Current, a consumer fintech banking platform, faced the common challenge of a cumbersome direct deposit switching process for its users. To improve onboarding and increase primacy, Current implemented Pinwheel's PreMatch product to streamline the experience.

Pinwheel's PreMatch solution intelligently identifies users' payroll accounts using existing information, eliminating the need for payroll passwords. This dramatically simplified the process by removing major drop-off points. The implementation resulted in a 2.2x lift in direct deposit enrollments and a nearly 7% increase in conversion rates for Current, leading to higher downstream feature usage and revenue.

Current