Case Study: Troy Group achieves 22% more credible leads with Pinpointe

Troy Group Increases Sales Leads By 22% and Activates Old Leads With The Help Of Pinpointe’s Email Marketing

Troy Group, a worldwide leader in secure on-demand printing solutions, needed a better email marketing system to improve deliverability, reduce unsubscribes, and turn its large list of permission-based contacts into qualified sales leads. After trying Pinpointe’s email marketing automation platform, the company found a more reliable way to create, send, and track campaigns for product updates, trade show follow-up, and customer retention.

Using Pinpointe’s email template library, spam checker, campaign previewer, and reporting tools, Troy Group was able to build deliverable campaigns, fix content issues before sending, and better analyze results. With Pinpointe, the company increased credible leads by 22%, reactivated numerous past customers, and saw higher opens, clicks, and conversions.

Troy Group