Case Study: Troy Group boosts credible leads by 22% with Pinpointe email marketing

Troy Group boosts credible leads 22% with Pinpointe

Troy Group, a worldwide leader of secure on-demand printing solutions, was facing challenges with its email marketing program, including low deliverability rates and insufficient reporting. The company sought to better inform customers, acquire new leads, and reactivate past customers. To address these issues, they implemented the Pinpointe email marketing service.

Using Pinpointe, Troy Group easily created custom emails, utilized the spam checker to minimize bounces, and employed the previewer to ensure deliverability. The solution provided detailed reporting to track campaign performance and gather qualified lead information. As a result, Pinpointe helped Troy Group achieve a 22% increase in credible leads, reactivate numerous past customers, and see increased opens, clicks, and conversions.

Troy Group