Case Study: Trade Show Internet achieves faster lead conversion and event follow-up with Pinpointe

TRADE SHOW INTERNET COMBINES IPAD+PINPOINTE CLOUD-­BASED EMAIL MARKETING – REVOLUTIONIZES TRADE SHOW LEAD MANAGEMENT

TRADE SHOW INTERNET needed an easier way to integrate its trade show lead-capture app, LeadCatalyst, with cloud-based email marketing to collect, store, and synchronize event data in real time. The company also wanted a better way to promote trade show events, manage post-show follow-up, and track results using Pinpointe.

Pinpointe provided the cloud-based email marketing back end for LeadCatalyst, using autoresponders, API integration, web forms, surveys, and reporting. With Pinpointe, TRADE SHOW INTERNET automated pre-show, at-show, and post-show campaigns, gained real-time lead syncing and detailed engagement tracking, and cut costs by up to 40% while improving lead conversion and increasing sales and prospects.

TRADE SHOW INTERNET