Case Study: RECURSION SOFTWARE, INC. boosts qualified lead volume with Pinpointe's automated email marketing solution

Recursion Software Significantly Increases Sales Lead Volume and Quality with Pinpointe’s Automated Marketing System

RECURSION SOFTWARE, INC., a leader in distributed computing and mobile applications, needed a better way to qualify and warm up prospects before sending them to sales. Like many B2B companies facing longer sales cycles and larger buying committees, they turned to email marketing automation to increase product awareness, generate demand, pre-qualify leads, and support their sales team using Pinpointe.

Pinpointe implemented targeted email campaigns using its Email Template Library, Campaign Previewer, SPAM Checker, and Campaign Statistics Drill-Down tools to help Recursion create, test, track, and nurture leads more effectively. As a result, Pinpointe helped Recursion generate over 70 solid qualified leads, reduce marketing effort, lower the cost per lead, and improve both lead quality and sales opportunities.

RECURSION SOFTWARE, INC.