Case Study: RCM Technologies achieves 80% higher event attendance with Pinpointe

RCM Increases Event Attendance By 80% With Pinpointe’s Business Class Email Marketing and Grows Opt-In Subscriber List By 3-5% Per Month

RCM Technologies, an information technology company, wanted to expand its email marketing after acquiring another business with a permission-based database of 7,000+ contacts. Using Pinpointe’s email marketing automation platform, RCM needed to import the list, organize segments by location and profile data, and communicate the acquisition to both existing and newly acquired contacts.

Pinpointe helped RCM quickly upload and clean the 7,000+ contacts, build targeted lists and segments, and send branded email campaigns to each audience. As a result, RCM grew its database from under 3,000 to over 10,000 contacts, increased both online and in-person event attendance by 80% within six months, and achieved 3–5% month-over-month growth in its opt-in subscriber list.

RCM Technologies