Case Study: NIKON METROLOGY achieves higher email open rates and better campaign tracking with Pinpointe

PINPOINTE “MEASURES UP ”TO NIKON METROLOGY INC.’S EMAIL MARKETING NEEDS

NIKON METROLOGY, a global metrology company with teams in the US and EMEA, needed a better way to send, track, and manage email campaigns after experiencing declining open rates, unreliable support, and occasional service outages with its previous email provider. The company also wanted Google Analytics integration and more effective list management for its marketing efforts.

Pinpointe provided an easy-to-use email marketing platform with regional account sharing, separate lists, custom fields, dynamic segmentation, and Google Analytics integration. Using Pinpointe, NIKON METROLOGY was able to improve campaign tracking and targeting, increase open rates by about 5% each year, reduce unsubscribes, and gain faster support and better visibility into website traffic and campaign ROI.

NIKON METROLOGY