Case Study: First National Capital Corporation achieves $2.0M gross profit with Pinpointe

FNCC REPLACES ELOQUA WITH PINPOINTE - GENERATES $2.0M PROFITS ON $16,000 EMAIL MARKETING SPEND

First National Capital Corporation needed a cost-effective way to generate qualified leads and prove marketing ROI without the overhead of a full marketing automation platform. Its small marketing team had limited resources, and previous software like Eloqua was too complex and expensive for its needs, making closed-loop tracking and campaign measurement a major challenge.

Pinpointe implemented email marketing automation with segmentation, dynamic content, behavioral targeting, and a send-on-behalf feature for the sales team. Using Pinpointe, First National Capital Corporation generated 450 new opportunities, 40 letters of intent, 16 funded deals, $70.3M in funded revenue, and $2.0M in gross profit, while also cutting marketing spend from $69,000 to $16,000 and reducing expenses by $30,000 without adding staff.

First National Capital Corporation