Case Study: First National Capital Corporation achieves $2M in gross profit with Pinpointe

First National Capital Corporation generates $2M in profit with Pinpointe on $16K email spend

First National Capital Corporation (FNCC), a financial services company, faced challenges with its marketing efforts, including the need for closed-loop analysis to track results, limited personnel, and an overly complex marketing automation system from Eloqua. They turned to the vendor Pinpointe for a more suitable email marketing solution to generate qualified leads and demonstrate clear ROI without requiring extensive resources.

Pinpointe implemented its email marketing platform, enabling FNCC to send personalized campaigns on behalf of its sales reps using dynamic content and segmentation. This solution provided the necessary closed-loop tracking and was managed by a single part-time employee. As a result, FNCC spent only $16,000 with Pinpointe, generating $70 million in revenue and over $2 million in gross profits, while also reducing their marketing expenses by $52,000.

First National Capital Corporation