Case Study: Aternity achieves closed-loop marketing success with Pinpointe

Aternity grows inbound lead flow 20-25% with Pinpointe

Aternity, an enterprise software company, faced the challenge of efficiently reaching a large volume of lesser-qualified prospects through email marketing to support their events and webinars. They needed a system to work alongside their existing Eloqua and salesforce.com platforms to send and track hundreds of thousands of emails per month while enabling closed-loop campaign analysis.

The vendor Pinpointe provided a B2B email marketing solution to front-end their marketing automation. Using Pinpointe, Aternity could broadly target prospects and then move only qualified leads into Eloqua for nurturing. This approach helped increase their qualified lead funnel by 20-25% quarter-over-quarter, achieved closed-loop analysis, and made their use of Eloqua more efficient by keeping the sales funnel clean.

Aternity