Case Study: Aternity achieves closed-loop marketing and 20–25% quarterly lead growth with Pinpointe

ATERNITY ACHIEVES VISION OF CLOSED-LOOP MARKETING WITH PINPOINTE B2B EMAIL MARKERING

Aternity needed an easy-to-use, scalable email marketing system to front-end Eloqua and salesforce.com, helping it send and track large volumes of emails to lesser-qualified prospects while supporting closed-loop marketing analysis. The company also wanted to promote events and webinars, reach opt-in contacts from trade shows and partner programs, and measure campaign effectiveness. Pinpointe provided the B2B email marketing service used for this effort.

Using Pinpointe, Aternity was able to broadcast targeted campaigns, track results, and move only qualified responders into Eloqua and salesforce.com for further nurturing. This kept the sales funnel cleaner and improved efficiency, while Pinpointe reporting gave Aternity better visibility into ROI. As a result, Aternity increased its qualified lead flow by about 20% to 25% quarter over quarter, with very low bounce, opt-out, and complaint rates.

Aternity