Case Study: XL-BYGG achieves 124% increase in Google views with PinMeTo

XL Bygg - Customer Case Study

XL Bygg, a chain of nearly 100 independent construction retail stores across Sweden and part of Scandinavia's largest profiled retailer group, needed to standardize and optimize its local digital presence to drive visibility and foot traffic. To address this challenge they partnered with PinMeTo, using PinMeTo’s local digital presence management tools and data analysis to centrally manage listings and social profiles across locations.

PinMeTo analyzed two years of Facebook and Google data (2017–2019) and implemented centralized listing and social management; the results were strong and measurable. Google views (search + Maps) increased by 124%, unpaid Facebook views rose 180%, and direct Google searches grew 35%, with additional gains in driving directions (+21.6%), phone calls (+41%) and website visits (+69%) — all achieved through PinMeTo’s platform, tools and support.

XL Bygg

Olle Jonstoij

Digital Communicator