Case Study: Wayne's Coffee boosts Google Maps visibility and local engagement with PinMeTo

Wayne's Coffee grows Google Maps views 250% with PinMeTo

Wayne's Coffee, a Swedish-based coffee shop chain with over 130 locations worldwide, faced a challenge in controlling its digital presence across numerous local information platforms. They partnered with the vendor PinMeTo to find a centralized solution to manage their listings and improve the accuracy of their business information, which would also enhance the offline customer experience.

PinMeTo implemented its local listing management service, first structuring and correcting all of the chain's listings across key networks like Google, Facebook, and Apple Maps. This centralized platform allowed Wayne's Coffee to manage all locations from one place. The results were significant: Google Maps views increased by 250% to 35,000 daily, clicks for directions grew by 79%, website clicks increased by 109%, and call clicks rose by 72%. PinMeTo's solution provided Wayne's Coffee with greater brand control and visibility.

Wayne's Coffee