Case Study: Wayne's Coffee achieves 250% increase in Google Maps views with PinMeTo

Wayne’s Coffee - Customer Case Study

Wayne’s Coffee, a Swedish coffee shop chain with 140+ locations worldwide, faced fragmentation and inaccuracies across multiple local platforms and needed a centralized way to control and optimize their digital presence. They engaged PinMeTo to consolidate and manage listings and customer interactions across networks like Google, Facebook, Apple Maps and more.

PinMeTo’s platform and Customer Success Team cleaned, corrected and synchronized Wayne’s listings, removed duplicates and enabled centralized management of listings and reviews. As a result, Wayne’s saw Google Maps views rise from 12K to 35K per day (+250%), yearly clicks-to-directions grow +79% (38K→68K), website clicks +109% (16K→33K), calls +72% (7K→12K) and roughly 12K more organic impressions per day (+138%).

Wayne’s Coffee

Viktor Rivedal

Digital manager