Case Study: Toni Pons triples Google engagement with PinMeTo

Toni Pons triples Google engagement in 6 months with PinMeTo

Toni Pons, a long-standing Spanish footwear retailer specializing in espadrilles, faced challenges in managing its online presence across its 25+ owned and franchise stores. The complexity of Google's validation process and a lack of centralized control over disparate business listings and customer reviews created significant hurdles for its local SEO strategy. To address this, the company turned to vendor PinMeTo and its Listings and Conversations tools.

By implementing PinMeTo, Toni Pons gained centralized control over all its location profiles, eliminating duplicates and streamlining management. This allowed the brand to optimize for both branded and generic local keywords. The results were significant: within six months, the vendor helped Toni Pons triple direction clicks, achieve 3.5x more calls, and 4x more website clicks. Most notably, this enhanced local SEO strategy generated over €130,000 in additional sales solely from Google traffic.

Toni Pons