Case Study: Region Skåne achieves an 87% increase in Google Maps views with PinMeTo

Region Skåne - Customer Case Study

Region Skane, the public authority responsible for healthcare clinics and other regional services in Skåne, Sweden (404 locations), needed to ensure accurate, consistent local listings and manage online engagement across many platforms. They engaged PinMeTo’s location-listings platform to centralize and control listings, reviews and local-level updates for all their clinics.

PinMeTo automated the cleanup and synchronization of Region Skane’s data—structuring and correcting over 7,000 listing conflicts across ~400 locations and optimizing Google My Business/NAP information—so each clinic could update listings centrally and push changes across platforms. Over the six months after implementation, PinMeTo helped drive an 87% increase in Google Maps views (from ~37K to ~68K/day), a 67% rise in Discovery views (17K to 28K/day), and a 25% uplift in Direct Search appearances.

Region Skane

Magnus Heide

Platform Manager