Case Study: Preem boosts Google Maps visibility and direction clicks with PinMeTo

Preem - Customer Case Study

Preem, a Swedish gas station chain, needed a better way to manage local visibility across its 103 locations. Because gas station customers usually search for nearby options and have little brand loyalty, Preem wanted to improve how its stations appeared in Google Maps and other local search surfaces. It used PinMeTo’s local SEO and listings management platform to centralize location data.

With PinMeTo, Preem claimed and verified existing Google locations, merged duplicate listings, and added missing ones, giving the team control over accurate information across search engines, mapping platforms, and GPS services. As a result, Preem increased Google Maps search appearances by 163% and direction clicks by 154% in six months, helping more drivers find and navigate to its stations.

Preem

Martin Karlgren

Content Strategist and Web Manager