Case Study: MCOUTINHO achieves 50% more direction clicks with PinMeTo

MCOUTINHO gains 50% more direction clicks with PinMeTo

The customer, MCOUTINHO, a car dealership in Portugal, faced challenges managing its online presence across over 200 locations. The dealership struggled with duplicate Google listings due to category confusion from its multiple car brands and service departments. MCOUTINHO also needed a centralized solution to manage its location data and customer reviews efficiently, which was previously done manually. They partnered with the vendor PinMeTo to address these issues using its Listings and Reviews tools.

PinMeTo implemented a solution that involved restructuring MCOUTINHO's location data by setting unique categories and Google Departments for each brand, which eliminated duplicate profiles. The PinMeTo Listings tool ensured a unified and accurate brand presence across all platforms, while the Reviews tool streamlined the management of and response to customer feedback. As a result, MCOUTINHO gained over 50% more direction clicks in three months and established a consistent online presence across major search and social networks.

MCOUTINHO