Case Study: Mariestad Kommun improves Google listings visibility with PinMeTo

Mariestad Kommun - Customer Case Study

Mariestads Kommun, a municipality in western Sweden, worked with PinMeTo to fix a fragmented Google presence across its public facilities. Many of its 66 locations — including schools, preschools, libraries, sports centers, and eldercare facilities — were unclaimed, duplicated, missing, or contained inaccurate information, making it difficult for residents to find the right services online.

PinMeTo helped Mariestads Kommun claim and verify existing Google listings, merge duplicates, create new listings where needed, and centralize ongoing management of all 66 locations through its listings platform. As a result, the municipality now has comprehensive, verified Google information for all facilities, improving visibility in Google Search and Maps and making it easier for citizens to call, get directions, and visit official websites.

Mariestad Kommun